On 18th April, JAY Z’s champagne brand Armond de Brignac will liberate their Blanc de Noirs Assemblage Two (or A2), which will run you a hefty $850 (about £680). It’s a considerable jump from the A1, which costs $760 (a little over £600). Adding to the exclusivity is the fact that they’re only making 8,333 bottles.
Said Chief Executive Officer Sebastien Besson:
We hadn’t thought about numbering them originally. But customers and collectors were requesting specific numbers: 888, or their birth date… We anticipate they may only be available for a few months.
Read more on the story at Bloomberg.