In a move that kind of surprises us, M.I.A. has teamed up with retail chain H&M for a new track/visual titled ‘Rewear It’, done to help promote this year’s World Recycle Week. The goal is to raise 1,000 tons of donated clothes for those who desperately need it. Said M.I.A.:
If all [H&M] do is go and inspire another high-street brand to get in on caring and being conscious, or if H&M gets criticized for any of their factory processes, these are all good things. We should discuss them in public and we should have this back and forth. At least they’re even stepping into the [environmentally conscious] arena. Any of those things is progressive, and I think you have to give it a chance.
Check out ‘Rewear It’ above; you can learn more about World Recycle Week here.