Since the turn of the year, we’ve been pretty hyped about VICE starting it’s own television channel; while we were waiting to see when it would arrive in the UK (it’s been in the U.S. and Canada since February), we’ve been able to enjoy many of the initial shows like F***, That’s Delicious, Noisey, Gaycation and Weediquette via the internet. Now, we’ve learned that VICELAND will be coming to Sky and Now TV this September.
Said VICE co-founder/CEO Shane Smith:
This is the biggest move yet in our long love affair with our British and Irish audience. Viceland is going to give them a whole new way to experience Vice content on their own televisions, around the clock.
And partnering with Sky gives us their deep expertise in the market, and the ability to reach over 10 million households across the UK and Ireland.
For us at Vice, this is the just the latest top-level partnership to establish the Vice presence on all screens, at all times, in all places. And as our reach grows, we’re pushing our own limits and committing to telling the world’s most compelling stories in new and ever better ways. We couldn’t be more thrilled.
Said Sky chief marketing, sales & digital officer Stephen van Rooyen:
We are really excited about what Shane and the Vice team have planned for Viceland.
Vice has become synonymous with fresh and original content which has huge appeal for younger audiences. At Sky we are committed to bringing exciting new shows from all around the world to ensure Sky and Now TV households have a real breadth of content to enjoy whenever and wherever they choose.