McDonald’s In Brixton Under Fire For Adding Fake Graffiti
The McDonald’s in Brixton has been newly-refurbished, and — out of a sense of creativity, we presume — they decided to incorporate fake graffiti as part of its new decoration. Non surprisingly, this has polarised many within the neighbourhood, being that fake tagging an inner city restaurant is considered offensive:
So, why would they think that this is a good idea? Says a McD’s spokesman:
The exciting and fresh designs used in Brixton are in use across the UK and in other markets and have received a great reception. With self-order kiosks and free-to-use tablets, the refreshed restaurant has digital innovation at its heart and provides customers with more choice in how they order and pay. We look forward to hearing what local residents think of their new McDonald’s.
Well, negative responses certainly aren’t hard to find: for example, presenter/food critic Jay Raynor called it a “truly offensive idea”, while St Matthew’s Project’s Lee Dema called the fake graffiti “another misguided attempt by suits to identify with ‘edgy’ Brixton.” On the other end of the spectrum, real graffiti artists support the idea, and — in unrelated news — have been fighting to keep railways from pushing the artform out.
Time will tell to see if McDonald’s removes the graffiti (we doubt it).