Apple Music has announced a partnership with digital distribution company Dubset, which allows the service a more efficient (faster) way of licensing DJ mixes and remixes. Because of obvious complexities (ex. song copyright issues), this is been a historically difficult task.
How will Dubset help? It’s own MixBANK platform has the ability to take a mix/remix, analyze and identify wants on it and pay the necessary record labels and publishers…this is a process that takes a pretty impressive 15 minutes. Even better, Dubset’s CEO states that they already have agreements with over 14,000 publishers and labels.
The goal is to bring this to all 400 distributors worldwide. When you think about unlocking these millions of hours of content being created, it’s significant monetization for the industry.