MTV recently spoke to the very talented director Colin Tilley, who was behind the lens for Kendrick Lamar’s extraordinary visual for ‘Alright’…thanks to the interview (of which you can read in full here), we now have an even better understanding of many of the clip’s more symbolic moments — including the “police-carrying-car-with-Black-Hippy” scene, which Tilley breaks down below:
The intro where Kendrick, Schoolboy, Ab-Soul and Jay Rock are all in the car and we make that big reveal where the cops are holding up the car. We were talking about this specific image with everything that’s going on right now with the police and we kind of got to that point where we were sitting down with each other and we were talking about this big reveal with Kendrick and the guys being held up by cops like a carriage or something.
But the crazy part is, when we’re sitting there, all of a sudden, Kendrick was like, “Hold on, man. I’m totally hearing something completely different for this right now.” He’s like, “I’m gonna write this song and we’ll send it to you tonight. But we’ll do this song as a segment before the video even starts.” So, they sent me the song like two days later and we continued to build on it.
Once you get an image that strong, everything builds from there. It was like these vignettes that we created in the intro that explain the m.A.A.d. city. It’s not in your face like, “F—k this. F—k that.” It’s more like, this is what’s real and what’s going on in the world right now.
It was taken from all the energy. It wasn’t one specific thing. It was kind of all the energy that’s been going on and I wanted to capture it like that. I didn’t want to dive into one certain event or make it about one thing. It’s about everything that’s going on.